Emotional intelligence is not just about trying to elicit an emotional response or using an informal tone in your messaging. It’s not merely about solving a pain point or using a cool image. You have to go deeper.

A wonderful irony now exists with the rise of artificial intelligence and automation in marketing. As technology and data revolutionize our ability to target and deliver relevant messages to smaller, segmented audiences, and the need for a more personal, human-to-human connection increases.

The more technical marketing gets, the more human it must become. When everyone uses the same technology, using Emotional Intelligence in marketing becomes your competitive advantage

Marketing with emotional intelligence is no different. It’s natural to focus on the product or service you need to sell. But the people you are selling to care more about who you are than what you sell.

How can you connect with both the rational and emotional psyche which lead to improved conversions, purchases, and customer loyalty?